Smiling Wolf is a premium, non-alcoholic, FUNCTIONAL SPIRITS range that look like, behave like, taste like, feel like, mix like, deliver like and are made like a classic range of spirits but without the hangxiety or regrettable behaviour. So good they require a DOUBLE-TAKE to check they are alcohol-free.
This MISCHIEVOUS ATTITUDE, of messing with your senses drove our creation of the brand. Its name Smiling Wolf (since when do wolves smile?), its double-headed snarling/smiling brand wolf icon and the multitude of DISCOVERABLE double takes hidden within each of the designs: from devils & angels, cannons & pineapples, to barrels & shotguns. Always a #TwistInTheTale.
Brand identity
Naming
Tone of voice
Brand guidelines
Packaging
Structural design
“Working with Butterfly Cannon was an absolute game-changer for us. They turned our vision for Smiling Wolf into a bold, uncompromising brand that perfectly captures the essence of our ground-breaking alcohol-free spirits. The designs are so spot-on, they make you do a double take – delivering all the complexity and character of classic spirits, but with a mischievous twist. The mix of big picture thinking, creativity and attention to detail they brought to the table have made Smiling Wolf impossible to ignore.”
Hamilton Lowe
Co-Founder, SMILING WOLF
