Grand Marnier was facing a GRAND CHALLENGE. Whilst respected for its history and heritage, it was not keeping pace with the MODERN WORLD, leading to it losing its meaning and impact with today’s LUXURY CONSUMERS.
To RE-IGNITE THE BRAND, we went back to its roots and the founder’s daring creation of a revolutionary combination of cognac and orange. Our ‘masters of the audacious combination’ creative platform informed a proactive VISUAL ID & COMMS that combined 200 years of heritage and craft, with a twist of contemporary PARISIAN ATTITUDE. Making Grand Marnier a magnetic, go-to brand embedded in modern LUXURY CULTURE.
Brand positioning
Tone of voice
Visual identity
Brand guidelines
Packaging Redesign
Visual merchandising
Campaign comms
Website design
Social & ads
On-premise activation
Brand merch
“Butterfly Cannon has truly transformed Grand Marnier, breathing new life into our brand visual identity. Their stunning work respected our heritage while giving the brand a fresh, modern edge that resonates beautifully with today’s luxury consumers. The blend of our 200-year legacy with contemporary Parisian attitude has made Grand Marnier more relevant and exciting than ever before and we can’t wait to reveal what’s next. The journey has only just begun!”
